New Product Strategy:
Driving with the sun in your eyes has bothered all of us more then once in our lives. If we can have a windshield which darkens in the sunlight and gets the glare out of our eyes it will make driving easier and it will be also be a very good safety feature in any car. It will also help in high beams while driving at night .
Idea Generation:
To solve this problem, we have looked at eye glasses which has transition lenses to see the technology which allows them to darken when the person who is wearing them goes out into the sun. This same technology can be applied to car windscreens.
Idea Screening:
Our modified windscreen will be presented to the major motor vehicle companies. Consumers will drive demand for the product since the problem of sun in one's eyes in a common issue among all drivers. The product can also be sold to consumers as a safety upgrade.
Business Analysis:
We estimate that the transition windshield will cost a consumer an additionala $1000 as an upgraded feature on a vehicle. Based on consumer research we estimate that 60% of those who are in the market to purchase a new vehicle will opt for the glass upgrade. This should prove to be a profitable add on for car manufacturers. The consumer benefit is obvious. As well as a safer driving experience it will also provide drivers with a more enjoyable driving experience.
Product Development:
To develop this product we would go to current windshield manufacturers who currently supply the windshields to the car companies and present a prototype. Getting product aproval from the motor companies will allow the product to be developed. The manufacturer should be able to use existing equipment to produce the windshield. To make the transistion lense is a simple add on to the current manufacturing process.
Test Marketing:
We would test market our product in the Western United States like California and Arizona where there is warmer temperature and sun. If the product is successful in this market then car manufacturers could roll out the product nationwide or internationally.
Commercialization:
The Windshield Shading System will be marketed as an upgrade to all vehicles. A select upgraded model will have the Windshield Shading System come as standard. We believe this product has huge potential to increase safe driving and provide profit to the auto industry.
